No artificial colors. The sound of breakfast. Just add ice-cold milk to a bowl of this crispy, crunchy cereal and you'll hear a sound that's music to your ears. It's a crackly symphony that announces the goodness of oven-toasted rice. Sounds good, doesn't it? Great products at a price that you'll love - that's Essential Everyday. Our goal is to provide the products your family wants, at a substantial savings versus comparable brands. We're so confident that you'll love Essential Everyday, we stand behind our products with a 100% satisfaction guarantee.