Our Commitment to Privacy

Roth’s Fresh Markets, Inc. is committed to respecting and protecting your privacy as a visitor to our web site at www.roths.com. We take the issue of privacy very seriously and value the trust you place in us each time you use our services and access this Web site. This privacy statement describes the practices and policies we have put into place to safeguard your personal information that may be gathered and used as you visit our Web site.

These provisions may be changed from time to time and without notice at Roth’s Fresh Markets, Inc.’s sole discretion and as provided by applicable law. You should check this privacy statement frequently for any such changes, but, in any case, your continued access or use of the site shall constitute acceptance of any modifications of the privacy statement. If you have any questions about our privacy policies, we encourage you to contact us using any of the methods outlined at the end of our privacy statement.

Who is Collecting the Information?

Roth’s Fresh Markets, Inc. is collecting information on this Web site as outlined in this privacy statement.

What Information Do We Collect?

Automatic Collection of Information:

If you do nothing during your visit but browse through the Web site or download information, our system will automatically gather and store certain information about your visit. This information does not identify you personally and is used in an aggregate way to help us improve our Web site and tell us the number of visitors to our site each day. Our Web server automatically collects and records the following information:

The visitor’s domain name, but not the e-mail address.
The visitor’s IP address.
Aggregate information on what pages are accessed.
The name and release number of Web browser software used.
The operating system used.
The date and time you access our site.
The address of the Web site that linked to us (referral URL).

Permission-based Collection of Information:

At different places on our site, depending upon the feature you use (i.e. Freshmail), you may be asked to volunteer personal information such as your name, e-mail address, mailing address and telephone number. We also collect the e-mail addresses of those who communicate with us via e-mail.

How Do We Use the Information We Collect?

The information we gather automatically and with your permission during your visit to our Web site is used in the following ways:

Monitor, review, measure and analyze Web site utilization.
Modify and enhance the Web site.
Improve the content and design of our Web site.
Respond to your requests.
Fulfill orders.
Distribute news and other information requested by Web visitors.
Verify your identity.

Opt-out Transfer and Correction of Information

Individuals may notify us that they wish to opt-out and prevent the transfer of their personally identifiable information to organizations affiliated with Roth’s Fresh Markets, Inc., or correct such information by writing to us at the contact address at the end of this privacy statement. If you opt-out we may not be able to fulfill your order or answer your information request.

Links to Other Sites

Web sites often provide a number of links that offer direct access to other useful or interesting Web sites holding potential value to site visitors. Inclusion of the other sites by links does not imply any endorsement of the material or information on the other sites. Users are encouraged to review the privacy policy of each linked site before sharing personal information. This site includes links to non-affiliated external Web sites. We encourage users to review the privacy policy of each linked site, as we cannot be responsible for the privacy practices of other sites.

Changes in Our Privacy Policy

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our Web site to notify you of these changes. If you are concerned about how your information is used, you should check back at our Web site periodically.