The coffee you love is ready when you are with VIA instant coffee packets from Starbucks. Before it became the coffee you know, it was artfully roasted to bring out its signature flavor. ​Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they'll burst into flames. White smoke hangs down as the glistening beans turn ebony. This is French Roast, and you can't roast it darker. Straightforward, light-bodied with low acidity and immensely popular since 1971, our darkest roast is adored for its intense smokiness. Nestlé uses Starbucks trademarks under license. © 2025 Starbucks Coffee Company. NET WT 0.93 OZ (26.4 g)