Hypoallergenic. Compare to Johnson's Baby Powder (This product is not manufactured or distributed by Johnson & Johnson Consumer Products Company, distributor of Johnson's Baby Powder). Baby Basics Baby Powder is made from extra soft talc with a classic baby scent to keep baby's skin feeling dry and comfortable. Apply gently to baby's skin after every bath and diaper change to prevent skin irritation and chafing. Contact us at 1-877-932-7948, or www.supervalu-ourownbrands.com. Product of USA.