Gluten-free. Vegan. Rebellious colors. 95% natural formula. Best for brunettes. Lasts up to 30 washes. Yes: Quinoa & baobab/ Conditioning. No: Bleach/ Parabens/ Sulfates/ PPD/ Ammonia/ Fragrance. This color is best for those with light blonde-to-platinum blonde hair and may last up to 30 washes. Our Natural Formula: Delivers brilliant, bold color; Has Quinoa extract to help color wear longer; Uses Baobab extract to help nourish & strengthen hair; Contact Vit B5 to restore shine; Is fragrance-free; Features a salon quality cream formula. GMP. ISO. developlus.com. Cruelty-free. Made in the USA.