No artificial flavors Fresh taste of crafted with care lay's signature potatoes. Deliciously indulgent sea salt & vinegar flavor sea salt and a measure of bright tangy vinegar for kick: few flavors pair so perfectly with potato chips. We start with lays signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips crafted with care. Flavor kitchen. www.lays.com. Facebook. Find us on: facebook.com/lays. Questions or comments? 1-800-352-4477 /email or chat at fritolay.com. weekdays 9:00am to 4:30 pm Central Time. Visit our website (at) fritolay.com.