Natural. With olive oil & vitamin E. Clinically proven to maintain skin's moisture. Since 1970. Dermatologist tested. Give your skin the care it craves - without the artificial and synthetic ingredients found in many conventional brands. This ultra-rich bar soap formula from Tom's of Maine contains premium moisturizing olive oil, natural vitamin E and leaves your skin clean and fresh. It's clinically proven to maintain the moisture of your skin with every use. Maintain your skin's moisture - without the artificial or synthetic ingredients that you don't want on your skin today, or in your world tomorrow. What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. No artificial colors, flavors, or preservatives. We share every ingredient, its purpose, and its source. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Printed with soy ink. 100% recycled paperboard. Made in USA.