Stops frizz & gently cleanses. Frizz (pronounced no frizz) stops frizz. The first breakthrough of its kind in over 30 years. No Frizz Shampoo is a rich lathering shampoo that gently cleanses and blocks humidity for soft, smooth, frizz-free hair. Color safe & silicone-free. Further information included. www.livingproof.com. Made in USA.