Family owned since 1931. From cows not treated with rBST (According to the FDA no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows). Buttery ribbons of caramel and sugar-coated praline pecans meet in our Premium Lite Butter Pecan ice cream to create the perfect melt in your mouth sensation. It's nuts how good it tastes. Premium lite ice cream is always a delight here's a bright idea: get the most from your ice cream. Bring together the best of both worlds with delicious flavors for less fat and fewer calories. It's the smart way to enjoy our classic taste. For three generations, our family has been dedicated to producing ice cream that's the perfect combination of flavor and fine ingredients. From the beautiful land of Umpqua to your favorite bowl, from our family to yours, we hope you enjoy the creamy goodness in each and every bite. Thank you for selecting Umpqua. Umpqua means: thundering waters. Creamy goodness. Family owned. Honest quality. Fond memories.