It's How We Measure Ourselves.Every scoop, cup, dip, tablespoon and dash. It's farmers owning the company. It's cows loving their farmers. It's rbST free milk. It's the thickest sour cream, the cookingest butter and the best cottage cheese in the world. It's you cooking the most tantalizing, mesmerizing, great tasting food in your life. The One and Only.We are 99% sure you'll love our 1%.There comes a time when every human being wonders, why 1% milk? Why not 0% or 2%? What difference could 1% either way really make? These are all fine questions. Let's just say, for the record, 1% is the best of both milks. It's not too light. It's not too heavy. It's the perfect blend of none and yum. Some say one is the loneliest number, but in the low-fat milk world, arguably it's the best number. Since 1918 rbST Free* 1% Milkfat 9 Grams Protein