Every Scoop, cup, dip, tablespoon and dash. It's farmers owning the company. It's cows loving their farmers. It's rbST free milk. It's the thickest sour cream, the cookingest butter and the best cottage cheese in the world. it's you cooking the most tantalizing mesmerizing freakishly great tasting food in your life. It's farm meets delicious. It's farmalicious. Whoa! Whys this Half & Half last so long?Fresher...Longer...Better, that's our half & half motto. This half & half is ultra-pasteurized (UP) and simply means that it was heated to a higher temperature making it stay fresh longer than regular jug half & half. Enjoy! It's How we Measure Ourselves