Baked with whole grain oats. No artificial colors or flavors. No high-fructose corn syrup. Not a reduced calorie food (See nutrition information for fat content). 20% less net carbs than regular cookies (Net carbs = total carbs - fiber - 1/2 maltitol value (sugar alcohol). Regular cookies = top three market leaders sugar free cooke - 11 g net carbs; regular cookie - 14 g net carbs per serving). Sugar free. Really delicious. Visit us at: www.voortman.com or call weekdays (Eastern time): 1-800-808-5950 (US/Canada). Product of Canada/Printed in Canada.