Soft & sweet. Get to know your bread - No. 1 selling bread brand (Nature's Own Brand Breads are the no. 1 selling bread brand based on the unit sales numbers reported by syndicated IRI data for the total U.S.). Bon Appetit: At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. So when we set out to create a new French inspired Brioche recipe, we selected quality ingredients from the goodness of nature and perfectly crafted them into a bread that is not only remarkably soft, but has just the right amount of that subtle sweetness your family will love. Because to offer anything less just wouldn't be in our nature.