Family owned since 1931. From cows not treated with rBST (According to the FDA no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows). It's a chip off the ol' tasty block. The legendary flavor of our Premium Lite Vanilla ice cream balanced with real chocolate chips. There's a morsel of chocolaty goodness in every bite! Premium Lite Ice Cream is always a delight. Here's a bright idea: get the most from your ice cream. Bring together the best of both worlds with delicious flavors for less fat and fewer calories. It's the smart way to enjoy our classic taste. For three generations, our family has been dedicated to producing ice cream that's the perfect combination of flavor and fine ingredients. From the beautiful Land of Umpqua to your favorite bowl, from our family to yours, we hope you enjoy the creamy goodness in each and every bite. Thank you for selecting Umpqua. Umpqua means: thundering waters. Creamy goodness. Family owned. Honest quality. Fond memories.