Family owned since 1931. From cows not treated with rBST (According to the FDA no significant difference has been shown between milk derived from rBST treated and non-rbst treated cows). Follow the rainbow to the great taste of citrus. Our zesty Rainbow Sherbet delivers a colorful burst of real fruit flavors-lemon, lime, and orange. It's a rainbow of refreshment in every bite! Sherbet is always a sure bet. Getting your fruit has never been so much fun! You can count on a colorful burst of fruity flavor in every bite of our sherbet. For three generations, our family has ensured you get the best quality with the freshest and finest ingredients for every flavor. From the beautiful 'land of Umpqua' to your favorite bowl, from our family to yours, we hope you enjoy the refreshing goodness in each and every bite. Thank you for selecting Umpqua. Umpqua means: Thundering waters. Creamy goodness. Family owned. Highest quality. Fond memories. Join our family. Click the code.