Family owned since 1931. It's a softer side of that classic vanilla flavor! Our rich Vanilla nonfat frozen yogurt brings together a cool, crisp taste and a delicious vanilla flavor that can't be beat. It's perfect on its own or paired with your favorite toppings. Frozen Yogurt is Always a Refreshing Idea. Go ahead and indulge. Our refreshing low fat frozen yogurt is silky smooth and made to be enjoyed. It's a new twist on taste - our tangy yogurt blended to perfection to deliver big flavor. For three generations, our family has been making delicious frozen desserts using only the freshest and finest ingredients. From the beautiful 'land of Umpqua' to your favorite bowl, from our family to yours, we hope you enjoy the creamy goodness in each and every bite. Thank you for selecting Umpqua. Umpqua means: thundering waters creamy goodness family owned highest quality fond memories. From cows not treated with rBST (According to the FDA no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows.)