Pasteurized for your safety. It was 1961. In Paradise, California. A place where the pursuit of craft and quality was taking root among farmers, friends and wellness-minded folks. That’s where our story begins, when a harvest of grapes from vineyards in California inspired R.W. Knudsen to begin bottling his own fruit juice. It was the first batch of many - all crafted with an unprecedented commitment to integrity and quality. Simple and powerful with wholesome goodness. These single vegetable juices are made to the highest standard. The way we've always made them. The Knudson Family. Glass recycles.