Cheek & tongue cleaner. Show off your great smile! Clean more than just teeth! Cool cheek and tongue cleaner helps to remove over 96% more bacteria (Overall bacteria vs. brushing teeth alone with a flat-trim toothbrush). Interdental bristles & polishing cups help remove more plaque and stains than an ordinary toothbrush. Discover fun brushing, tips and games at www.colgate.com/kids. facebook.com/Colgate. www.colgate.com. Made in China.