Compare to Oral-B Indicator Contour Clean (Oral-B and Indicator are registered trademarks of the Procter & Gamble Business Services Canada Company.). Replace-me bristles. Quality end-rounded, polished bristles for gentle cleaning. Bristle trim shape is designed to clean all surfaces and reach deep between teeth. Ergonomic handle with no-slip grip for better feel and control. Green replace-me bristles fade with use to remind user to replace brush. www.supervalu-ourownbrands.com. Product of USA.