Pure cornstarch with aloe vera & vitamin E. Compare to Johnson's Baby Powder cornstarch (This product is not manufactured or distributed by Johnson & Johnson Consumer Products Company, distributor of Johnson's Baby Powder Cornstarch). Hypoallergenic. Mild. Baby Basics Pure Cornstarch Baby Powder with Aloe Vera & Vitamin E is made from the finest grade of cornstarch. Apply this extra absorbent powder gently to baby's skin after every bath and diaper change to prevent skin irritation and chafing. Contact us at 1-877-932-7948, or www.supervalu-ourownbrands.com. Product of USA.