0-12 months. Gluten free. Concentrated must add water. No artificial growth hormones (No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows). Complete nutrition for your baby's first year OptiGRO. DHA: Brain nourishing. Lutein: Eye health. Vitamin E: Growth & development. Not for infants or children with galactosemia. Similac Advance may soften stools to be more like those of the breast-fed infant's Breast milk is recommended. If you choose to use infant formula, the makers of Similac have a formula that's right for your baby. www.Similac.com. FeedingExpert from Similac: Help with feeding questions is available at 800-986-8800. FeedingExpert.com. Please consult your baby's doctor before switching formulas. Have product-related questions? Call 1-800515-7677, 8:30 am - 5:00 pm, Eastern time, weekdays. Similac Advance Infant Formula is a nutritionally complete milk-based and iron-fortified baby formula featuring OptiGRO, our exclusive blend of DHA, Lutein and Vitamin to help support your baby's overall growth, brain, eye and immune system development.