100% employee owned. Estd 1790. Perfectly tender golden & moist. Great for cupcakes. Mix it up with: Swirl cake. Put an elegant spin on classic yellow cake by transforming it into a celebration-worthy swirl cake. Baking with joy since 1970. Our gluten free mixes are carefully crafted to deliver the best-tasting baked goods using only simple, wholesome ingredients - the way we bake every day in our kitchens. Certified B Corporation: We're committed to using the power of business as a force for social and environmental good.